SEO Tags for Framer Websites

In website optimization, the proper configuration of Meta tags has always been a core aspect of On-Page SEO. They not only determine whether search engines can accurately understand the page content but also directly affect how web pages appear in search results and their click-through rates. In many ways, Meta tags are the cornerstone of all SEO strategies. For any mature SaaS website-building platform, allowing users to flexibly configure Meta tags is essential; without this, even a beautifully designed website may struggle to achieve ideal organic traffic due to the lack of fundamental SEO support.

Framer, as a highly regarded website-building platform in recent years, stands out not only for its visual design and interactive experience but also for providing users with comprehensive SEO capabilities, including various options for customizing Meta tags. This enables users to build their brand image while ensuring search engine friendliness. This article will guide you through the Meta tag configuration methods for Framer websites, helping you strike the best balance between design and optimization and laying a solid foundation for long-term traffic growth.

Where to Set SEO Tags in Framer

In Framer web editing interface, setting SEO tags is not complicated but is extremely important. You can accomplish this through the Properties Panel on the right side of the editor.

When you select any text object on the canvas and scroll down the right-hand Properties Panel, you will see the configuration options related to Accessibility. This section is primarily used for setting accessibility labels, but it also serves as an important entry point for defining SEO tags. In the Accessibility → Tag dropdown menu, you can choose the appropriate HTML tag for the selected text object, such as a heading tag or a paragraph tag.

This approach not only helps search engines understand the structure and hierarchy of the page but also makes the website more semantically clear and readable.

1 Why Does Framer Place SEO Tags under Accessibility?

Framer categorizes the tag-setting feature under Accessibility because semantic tags not only affect search engine recognition but also directly impact the page’s accessibility experience. Correct tags help users who rely on screen readers understand the content hierarchy more accurately, thereby supporting both SEO and accessibility.

2 Steps to Set SEO Tags

1. Select the text object on the canvas.

2. Open the Properties Panel on the right and scroll down to the Accessibility section.

3. In the Tag dropdown menu, choose the appropriate HTML tag (e.g., H1, H2, P, span).

4. After saving, Framer will render the object as the corresponding semantic HTML tag.

1). Tip: Keep the Hierarchy Clear

When setting tags, it’s recommended to follow a hierarchical principle:

• Each page should have only one H1, typically used as the main page title.

• H2 and H3 tags are used to organize content in layers, forming a structured outline.

• Other body or explanatory text should use the Paragraph tag.

This approach not only benefits SEO but also helps users quickly understand the content structure. In the next chapter, I will provide a detailed introduction to the optional tag types supported by Framer and explain how to choose the most appropriate tags based on real usage scenarios.

Text Tag Types Available in Framer

In Framer, when you select a text object, you can choose different text tag types from the Accessibility → Tag dropdown menu in the right-hand Properties Panel. These tags are rendered as corresponding semantic HTML elements, which not only affect the structured display of the page in browsers but also directly influence how search engines interpret the content.

Currently, Framer supports the main text tag types: H1–H6 heading tags, P (paragraph) tags, and Span inline tags. Using these tags appropriately helps clarify content hierarchy and provides strong support for SEO.

1 H1–H6: Hierarchical Heading Tags

1). H1: The Main Page Title

On a webpage, the H1 tag serves as the main title, representing the core content or theme of the page. For SEO purposes, each page should have only one H1 to maintain clarity of the main topic. It’s recommended to incorporate primary keywords naturally within the H1 so that search engines can immediately capture the page’s core information. In practical use within Framer, the H1 often appears in the hero section or main title area of the page, serving as the entry point for both users and search engines to understand the page.

2). H2–H3: Subheadings and Content Organization

On a webpage, H2 and H3 tags are commonly used to create sections or subsections, making the page content clearer. From an SEO perspective, properly using H2 and H3 helps search engines better understand the hierarchical structure of the content. Keywords can be naturally included in these headings, but overstuffing should be avoided to prevent search engines from viewing it as unnatural optimization. Structurally, H2 should serve as an extension of H1, while H3 further refines H2, maintaining a logical and organized sequence.

3). H4–H6: Deeper-Level Subheadings

On a webpage, H4–H6 tags are suitable for more detailed subsections, especially in long articles or knowledge-base pages, helping to further clarify the content hierarchy. From an SEO perspective, not every page requires H4–H6; they are meaningful only when the content structure is very complex. The correct usage is to have these tags serve as supplementary explanations, ensuring a complete sense of hierarchy without overcomplicating the page.

2 P: Paragraph Text

On a webpage, the P tag is the most commonly used text container, holding the main body content. For SEO, most textual descriptions should be based on P tags to ensure a well-structured semantic layout. Naturally incorporating long-tail keywords within paragraphs can improve the page’s relevance to search queries while avoiding keyword stuffing that harms readability. To ensure a good user experience, each paragraph should be kept within a reasonable length and clearly divided, allowing users to quickly scan the content.

3 Span: Inline Tag

The primary role of the Span tag on a webpage is to emphasize certain text within a paragraph without creating a new structural level. From an SEO perspective, Span has limited impact; it is mainly used for styling purposes, such as bolding, changing color, or highlighting keywords. While it can help draw attention to important information, Span should not be used as a replacement for paragraphs or headings, as this would compromise the semantic structure. The correct approach is to use Span only when emphasizing specific terms or keywords, and avoid overuse to prevent a decline in page readability and SEO value.

4 Principles for Using Tags in SEO Optimization

When using these text tags, the first principle is uniqueness: each page should have only one H1 to ensure the main topic stands out. Next, maintain a clear hierarchical structure, following the H1 → H2 → H3 order strictly, without skipping levels arbitrarily. Semantic correctness should always come first; tag selection should be guided by content logic, not by visual styling. Finally, user experience must also be considered—tags are not only for search engines but also to help users quickly understand the content’s structure and key points.

How to Add No-Index Tags in Framer

In Framer, beyond the common heading and paragraph tags, you can achieve more granular SEO control through the custom properties feature in the Accessibility section. One of the more specialized options is the Google bot property, which allows developers to set crawling and indexing rules for specific objects on a page.

Unlike heading tags (H1–H6) and paragraph tags (P, Span), the Google bot property does not appear in the Tag dropdown menu. Instead, it needs to be added separately by clicking the “+” button in the Accessibility section. When you create a Google bot property for an object and set its value to Skip, Framer will add the corresponding tag in the output code, instructing Google’s crawler (Googlebot) to ignore that object’s content, thereby preventing it from being indexed in search engine results.

1 Why Use the Google Bot Skip Setting?

The purpose of excluding certain content from indexing is to focus search engines’ attention on the most valuable parts of a page while ignoring elements that contribute little to ranking or relevance. Common use cases in SEO include:

• Navigation text, button labels, or interactive prompts: These are important for user experience but have limited value for search results.

• Repetitive modules, such as copyright notices, disclaimers, or fixed footer text: If indexed repeatedly, they can dilute the page’s overall authority.

• Temporary test content or feature modules: Content that should not be crawled before the site is fully ready.

By controlling indexing in this way, site administrators can improve the “purity” of a page for search engines, allowing crawlers to focus on core information and thereby enhancing overall SEO performance.

2 Steps to Add a Google Bot Property in Framer

1. Select the target object on the canvas (e.g., a text block or component).

2. Scroll to the Accessibility section in the right-hand Properties Panel.

3. Click the “+” button and choose Google bot as the new property type.

4. Set the property value to Skip, indicating that Googlebot should ignore the content of this object.

5. After saving and publishing, search engine crawlers will not index this part of the content.

3 Precautions When Using the Googlebot Property

Although Framer provides a flexible mechanism for excluding content from indexing, overuse can have negative effects. If key content is mistakenly set to Skip, the page’s performance in search results may be severely impacted, and essential information could be omitted. It is recommended to use this feature only for content that truly does not need to be understood or indexed by search engines, and not on main body text or important headings.

Setting Google bot rules through the additional properties feature in Accessibility is a distinctive aspect of Framer’s SEO customization. Proper use of this feature allows you to more precisely control which content gets indexed, enhancing the overall quality score of your page in search engines.

How to Add Alt Text to Images in Framer

Unlike WordPress, which allows centralized management and bulk setting of Alt Text through the media library, Framer does not have a separate media library. Therefore, Alt Text for images needs to be added directly in the page editing interface. Specifically, you can select an image on the canvas, then go to the right-hand Properties Panel, navigate to Styles → Fill, and click on the image file within Fill. In the popup settings panel, you will see a dedicated Alt Text input field, where you can add descriptive text for the image.

Although this method requires manual operation for each image, it remains efficient and intuitive for small to medium-sized websites. More importantly, Framer links Alt Text settings with image styling, ensuring that SEO and accessibility considerations are addressed during the design process, rather than waiting until the site is finished to make changes.

1 Why Alt Text Is Important for SEO and User Experience

Alt Text is the alternative text for images, primarily serving to provide visually impaired users with a description of the image, ensuring the website is accessible. At the same time, Alt Text is a key factor for search engines to understand the semantic meaning of images. When a search engine crawler cannot “see” an image, it relies on the Alt Text to determine the image’s relevance to the page’s topic. Therefore, properly setting Alt Text not only helps improve the semantic completeness of a webpage but also increases the likelihood of images appearing in Google Image search results, providing an additional traffic source for the website.

2 Best Practices for Writing Effective Alt Text

When writing Alt Text, it is recommended to follow the principles of conciseness, accuracy, and semantic relevance. The description should clearly convey the main information of the image, rather than simply stuffing keywords. For example, for an image showcasing a product on an e-commerce site, the Alt Text could be “Black leather men’s business backpack” instead of just “bag” or awkwardly stacked keywords like “men’s bag business bag leather bag.” Additionally, if an image is purely decorative and unrelated to the page’s semantic content, the Alt attribute can be left empty (alt="") to avoid interfering with search engines or screen readers.

3 Practical Use Cases for Applying Alt Text in Framer

In Framer website-building practice, Alt Text is mainly applied in the following scenarios:

• Product images: Write detailed Alt Text for e-commerce product images to increase their visibility in search results.

• Team photos or brand imagery: Provide semantic support for corporate websites, helping search engines better understand brand positioning.

• Infographics or charts: Add descriptive Alt Text to charts to improve both accessibility and SEO performance.

By setting Alt Text appropriately in Framer, you can ensure your website meets technical SEO requirements while also supporting user experience and accessibility standards.

At this point, this article has comprehensively covered the various SEO tag configurations in Framer websites—from text tags to indexing control and image optimization. Mastering these features allows you to leverage Framer’s design strengths while further enhancing its SEO potential, bringing more sustainable and high-quality organic traffic to your site.

Summary and Next Steps

By properly configuring text tags, indexing controls, and image Alt Text in Framer, you can create a website that is visually appealing while also having a solid SEO foundation. Correct use of these features helps search engines understand your website content more accurately and provides users with a better browsing experience.

If you want your Framer website to be more than just a visual showcase and become an effective marketing tool that continuously generates organic traffic, now is the perfect time to start optimizing SEO.

Jane Framer Studio specializes in designing and optimizing Framer websites, dedicated to creating sites that are both beautiful and efficient. If you are seeking professional support, feel free to reach out and let us help your website stand out.