Framer Web Analytics Tool

Many beginner developers and designers who are just starting with Framer often don’t realize that Framer already comes with a built-in website analytics feature. This native analytics tool shares some similarities with Google Analytics in terms of displaying visitor data, allowing you to intuitively see key metrics such as traffic volume, page views, visitor sources, and device types. While Framer’s native analytics dashboard is not as flexible or customizable as Google Analytics, for most users who are just launching a site or are in the early stages of operation, these basic insights are sufficient to quickly understand overall website performance.

In other words, if your goal is to grasp core traffic trends and identify your main audience characteristics—rather than conduct in-depth marketing conversion tracking—Framer’s built-in analytics can fully meet your needs, offering a simple “plug-and-play” solution.

Accessing the Framer Website Analytics Dashboard

When building a website with Framer, you don’t need to install any additional plugins or switch to third-party tools to view your core website metrics. Accessing it is very simple: on any page within the Framer editor, click the button with the data icon in the top-right corner of the interface, and the native Framer analytics dashboard will open instantly.

1 Entry Location and Steps

Whether you are editing the homepage, a product page, or a blog post, as long as you are working within the Framer editor, you will always see a small statistics icon in the top-right toolbar. This icon serves as the sole entry point to the analytics interface. Once clicked, the system will automatically load the traffic data for the corresponding site and take you into the full analytics dashboard.

2 Introduction to Framer Website Analytics

After entering the analytics dashboard, you’ll see an intuitive statistics interface. Unlike Google Analytics, which requires complex configuration and filtering, Framer’s dashboard uses a clean, card-style layout that clearly displays various key metrics. For example, traffic trends, unique visitors, page performance, and referral sources are all presented in a straightforward and visual way.

View Framer Website Visitor Data by Date

When analyzing website traffic, the time dimension is often one of the most important entry points. At the top of the analytics interface, Framer provides a date filter feature that allows you to quickly switch between different time ranges and compare visitor activity on your site.

1 Date Filter Options

By clicking the date selector at the top of the interface, you can choose from several preset ranges, such as:

• Yesterday: Ideal for a quick review of single-day traffic performance.

• Last 7 Days: Useful for observing weekly trends and fluctuations.

• Last 30 Days: Helpful for evaluating monthly traffic and phased growth.

Of course, you can also manually select a specific date to focus on the detailed data for that particular day.

2 Data Retention and Plan Limitations

It’s important to note that Framer does not store visitor data indefinitely. The length of time you can access past data depends on the subscription plan you’re on. For example, a basic plan may only allow you to view data from the last 30 days, while higher-tier plans may support access to a longer history. If your site requires long-term data tracking and comparison, choosing the right plan becomes especially crucial.

3 Recommendations and Scenarios for Using Date Filters

If your website is still in the early stages of operation, using the “Last 7 Days” or “Last 30 Days” view can help you understand overall traffic trends and determine whether the site is growing steadily. When running marketing campaigns or publishing content updates, leveraging “single-day data” allows you to quickly evaluate the impact of those activities on the same day. For sites with long-term data analysis needs, it’s advisable to take into account the data limits of your Framer plan and consider integrating external tools like Google Analytics to build a more complete historical dataset.

Core Metrics at the Top of the Framer Website Analytics Dashboard

After entering Framer analytics dashboard, you’ll notice a set of core metrics displayed horizontally across the top of the interface. These dimensions act as an “overview window” of your website traffic, helping you quickly understand overall site performance and user behavior. While Framer’s data dimensions are not as complex or varied as those in Google Analytics, these fundamental metrics already cover the most common and essential perspectives for website operations.

1 Overview of Key Metrics

At the top of the dashboard, you’ll find the following core dimensions:

1). Live Visitors

Displays the number of users currently browsing your website. This metric is especially useful for monitoring real-time user reactions during marketing campaigns or when publishing new content.

2). Unique Visitors

Counts the number of “distinct users” who visited your website within the selected time range. Even if a user visits multiple times, they are only counted once. This helps measure the actual reach of your audience.

3). Total Pageviews

Represents the total number of page views by all visitors within the specified time period. When used alongside Unique Visitors, it provides a clear indication of user engagement and browsing depth.

4). Bounce Rate

Refers to the percentage of users who leave the website after viewing only a single page. A high bounce rate often indicates that the page content or calls-to-action are not engaging enough, while a low bounce rate suggests that users are willing to explore the site further.

5). Average Session

Shows the average amount of time visitors spend on the website. Longer session durations generally indicate that the site’s content is more engaging and valuable to users.

2 How to Interpret These Metrics

These dimensions are best analyzed in combination rather than in isolation. For example:

• High Unique Visitors + High Bounce Rate may indicate that while many new users are being attracted, the content isn’t engaging enough to retain them.

• Unique Visitors + High Pageviews could suggest that existing users are highly active, but there may be insufficient reach to new users.

• Increasing Average Session Duration is often a positive signal of website optimization or improved content quality.

3 Practical Use Cases for Core Analytics Metrics

These top-level metrics are ideal for quickly assessing overall website performance and serve as key references during regular reviews or team reports. By monitoring these data points on a daily basis, you can promptly detect traffic anomalies, gauge user responses to new features, or evaluate the actual impact of a marketing campaign.

The Role of the “Sources” Option in Framer Website Analytics

In the middle-left section of the Framer website analytics dashboard, you’ll find a data module called “Sources.” As the name suggests, this section primarily displays the traffic sources, showing which channels, platforms, or paths visitors used to reach your website.

Compared to the top-level metrics, “Sources” focuses more on the structure of your traffic, helping you quickly identify which channels contribute the most and which ones may need optimization.

1 What “Sources” Displays

In the “Sources” module, Framer uses browser referrer information to show upstream traffic sources by domain or subdomain. Examples include: google.com, facebook.com, X/Twitter, bing.com, youtube.com, reddit.com, framer.com, chatgpt.com, and more.

Different subdomains of the same platform are listed separately (e.g., facebook.com, l.facebook.com, m.facebook.com).

For external referrals, when identifiable, Framer may display the full page URL (e.g., example.com/@name/post-title), making it easier for you to pinpoint which specific content on another site brought users to your website.

2 Interaction and Filtering in “Sources”

The “Sources” module is not just a statistics table—it also acts as a lightweight filter:

• Clicking on any domain row filters the view to show only visitors from that source.

• In the filtered view, you can see the first landing page brought by that source, helping you understand “where users came from → where they landed first.”

• By combining this with the top date filter (e.g., “Last 7 Days” / “Last 30 Days”), you can perform period comparisons and observe fluctuations in each channel.

3 Use Cases and Value of the “Sources” Option

• Marketing Campaign Review: By monitoring traffic from ad sources and the performance of landing pages, you can evaluate the precision of your campaigns and the conversion effectiveness of your landing pages.

• SEO Performance Monitoring: If a significant portion of traffic comes from search engines, it indicates that your SEO efforts are paying off; otherwise, you may need to improve keyword targeting and content strategy.

• Social Media Management Assessment: Tracking clicks from Facebook, Instagram, or X (Twitter) allows you to directly measure the contribution of social media efforts to your website traffic.

The Role of the “Pages” Option in Framer Website Analytics

In the analytics dashboard, the “Pages” option is located to the right of the “Sources” module. Corresponding to traffic sources, this section displays visitor activity within your website, including their initial landing page and detailed page-by-page browsing behavior.

1 What “Pages” Displays

Under “Pages,” you’ll see a list of all visited page URLs on your website, along with the total number of views for each page. This data provides clear answers to two questions:

• Which pages visitors entered your website from (landing pages);

• Which pages received the most views (popular content).

With this information, you can not only identify traffic entry points but also understand which areas of your site attract the most user attention.

2 Interaction and Filtering in “Pages”

Similar to “Sources,” the “Pages” module also supports interactive operations:

• Clicking a URL: Opens a detailed analytics view for that specific page.

• In the detail view, Framer shows the traffic sources for that page (e.g., google.com, facebook.com, chatgpt.com, etc.).

• It also displays related metrics such as unique visitors, average session duration, and bounce rate for the page.

This cross-filtering functionality helps you establish a clear link between “Page → Source → User Behavior.”

3 Use Cases and Value of the “Pages” Option

• Evaluating Content Performance: If a particular article page receives significantly more views than others, it indicates that its topic, title, or promotional strategy is more engaging.

• Optimizing Entry Pages: The performance of landing pages reflects users’ first impressions. If a high-traffic entry page has a high bounce rate, adjustments in design or content may be needed.

• Comparing Channel Effectiveness: By combining cross-analysis of “Sources” and “Pages,” you can quickly identify which channels drive traffic that spends more time on specific pages and achieves better conversions.

The Role of the “Countries” Option in Framer Website Analytics

At the bottom of the Framer website analytics dashboard, below the “Sources” and “Pages” sections, Framer provides the “Countries” option, which displays the geographic distribution of your visitors. This section helps you understand which countries or regions your users primarily come from, enabling better optimization of content, language, and market strategies.

1 What “Countries” Displays

Under “Countries,” the system lists visitor locations in the form of a country/region list and provides corresponding traffic data for each. For example:

• United States: Shows the total number of visits from the U.S.

• Germany, United Kingdom, China, Hong Kong, etc.: Displays the number of visitors and their proportion for each region.

• For some unidentifiable data sources, Framer may display Unknown.

This geographic data is generally based on IP location, so it is fairly accurate at the country level but not detailed down to the city.

2 Interaction and Filtering in “Countries”

Like “Sources” and “Pages,” the “Countries” module also supports click-based filtering:

• Clicking on a country name narrows the data view to visitors from that specific region.

• In the filtered view, you can further examine the pages most frequently visited by users from that region, their primary traffic sources, and even metrics combined with top-level dimensions (such as bounce rate and average session duration).

• This cross-analysis allows you to gain deeper insights into the preferences and behavioral patterns of users from a particular region.

3 Use Cases and Value of the “Countries” Option

• International Market Targeting: If most of your visitors come from a specific country, you might consider investing more resources in that market, such as optimizing language versions or running localized ads.

• Multilingual Content Optimization: When visitors clearly come from multiple countries, you can add multilingual pages to your Framer site or use <hreflang> tags for SEO optimization.

• Regional Behavior Analysis: By comparing bounce rates and session durations across different countries, you can identify regions where users may not fully engage with your content, indicating a need to adjust content layout or interaction design.

The Role of the “Devices” Option in Framer Website Analytics

In Framer analytics dashboard, the “Devices” option displays the types of devices used by your visitors. This data helps you understand the browsing environment of your website, such as whether users primarily access your site via desktop or mobile, guiding more targeted decisions in design and optimization.

1 What “Devices” Displays

In the “Devices” module, Framer shows the traffic and proportion of different device types, either as a list or chart. Common categories include:

• Desktop: Visits from browsers on Windows or macOS devices.

• Mobile: Visits from smartphones, such as iPhone or Android devices.

• Tablet: Visits from tablets, such as iPad or Android tablets.

• Other: A small number of visits from unclassified or unusual devices.

This classification helps you quickly understand the primary access scenarios of your users.

2 Interaction and Filtering in “Devices”

Like “Sources,” “Pages,” and “Countries,” the “Devices” module also supports click-based filtering:

• Clicking on a device type narrows the data view to show only visits from users on that device.

• In the filtered view, you can further examine the pages they visit most, their traffic sources, and key metrics (such as bounce rate and average session duration).

• This allows you to directly compare behavioral differences between desktop and mobile users.

3 Use Cases and Value of the “Devices” Option

• Responsive Design Validation: If most of your traffic comes from mobile devices, your website must provide a smooth browsing and interaction experience on smaller screens.

• Optimizing User Experience: A high bounce rate on a specific device type may indicate issues with loading speed or layout on that device.

• Adjusting Campaign Strategies: If traffic from ads or social media is primarily mobile, you can prioritize optimizing landing page conversion paths for mobile users.

Conclusion

Through this detailed explanation of the various modules in Framer website analytics tools, you should now have a comprehensive understanding of how to quickly view and interpret your site’s traffic. From the top-level core metrics—live visitors, unique visitors, and pageviews—to the interactive analyses in Sources, Pages, Countries, and Devices, each module provides insights from a different perspective, helping you understand visitor origins, behavior patterns, geographic distribution, and the devices they use. Mastering these analytics methods enables you not only to spot traffic trends in real time but also to guide content optimization, marketing campaigns, and user experience improvements.

If you want to manage and analyze your website traffic more efficiently on the Framer platform while receiving professional design and optimization guidance, Jane Framer Studio can provide comprehensive support—from site structure planning to data analysis interpretation. Turn every visit into valuable insight. Visit Jane Framer Studio now to make your Framer website operations smarter and more efficient.