Framer Design Portfolio

Hello, in this article I will give you a detailed introduction to the design portfolio currently released by Jane Framer Studio. Our Portfolio archive page systematically presents five carefully selected projects published so far, covering several popular fields including artificial intelligence applications, fashion consumer products, and electronic devices.

Each work embodies our deep exploration and practical application of cutting-edge design concepts and user experience. For readers who are interested, we invite you to browse the Portfolio page to experience the creative thinking process and technical execution behind each project. Looking ahead, Jane Framer Studio will continue to follow industry trends and hot topics, constantly enriching and expanding the Portfolio to deliver more diverse and creative design works. We look forward to witnessing growth and breakthroughs together with you.

Landing Page design is not just a combination of elements, layouts, and interactive components, but a highly logical and systematic process. From early-stage industry research, SEO keyword analysis, and information architecture planning, to content layout, visual expression, and interaction details—each step must be tightly connected to create a web page that combines visual appeal, excellent user experience, and strong marketing conversion capability. This article will briefly outline, from both visual and user experience perspectives, the design methods and processes behind five of our studio’s case studies, to help teams preparing their own Landing Pages quickly clarify their workflow and key priorities.

Landing Page design can be advanced step by step through a standardized process, ultimately achieving the three-in-one goal of “brand expression—user experience—business conversion.” The first step is industry research: identifying leading competitors or brands with a similar market position, then analyzing their information hierarchy, content focus, visual style, and user behavior characteristics.

With a clear understanding of industry attributes and user preferences, we then define the positioning of the website based on research results. This is refined down to page style, visual element systems, key content points, and module breakdowns, from which we develop design concepts and interactive effects that closely align with the brand/product’s identity. Once this groundwork is completed, more than 70% of the overall design direction is usually already established; at that point, entering the Framer development phase allows us to efficiently execute layout structuring, component-based building, motion design, and copy refinement, ensuring both execution efficiency and final quality.

To help readers better grasp the effectiveness of our web development workflow using Framer, we will illustrate—through five existing case studies—how to progressively refine Landing Page visuals and user experience while staying firmly anchored to a clear theme. Specifically, we first define a narrative structure (such as value proposition → key features → social proof → conversion path), then ensure consistency with a design system (color, typography, grid, component library). On top of that, motion design and micro-interactions are applied to enhance perception quality, and responsive design ensures smooth and consistent browsing experiences across different devices, with clear guidance toward conversion.

Portfolio–Introduction to AI Voice Module Landing Page

The AI Voice Module Landing Page corresponds to a product that belongs to the derivative category of AI, with its theme (industry attribute) classified under “Technology Products.” The page is positioned as a B2B product showcase landing page, emphasizing clear value, credible proof, and actionable guidance. Accordingly, our content strategy focuses on three main lines:

• A strong, concise value proposition (H1/H2) that quickly communicates the problem the product solves and the measurable benefits it delivers;

• Scenario-based information modules that present core features and technical principles, enhanced with demos and animations to aid understanding;

• Customer case studies, industry certifications, and data metrics to strengthen trust, combined with clear CTAs placed at critical points to guide potential clients toward booking a demo or submitting requirements.

When planning the design scheme for this page, we consistently built the layered design upon the foundation of “theme and positioning.” At the top level is brand and value storytelling (visual style and copy layout); at the middle level is information architecture and component system (module division, grid layout, and interaction rhythm); and at the bottom level is implementation and validation (Framer component-based development, performance, and accessibility optimization).

This top-down approach ensures that the visual layer not only communicates product value and brand attributes accurately, but also achieves higher conversions and lower drop-off rates in real usage scenarios, while laying a solid foundation for future website expansion and operations.

1 Style of the AI Voice Module Landing Page Portfolio

Given that this Landing Page belongs to the technology sector, I chose a dark theme to highlight its scientific and technological attributes. The dark style not only conveys a sense of depth and futurism but also aligns with one of the mainstream trends in web design in recent years. With this visual foundation, the page can immediately communicate a perception of “high-tech and cutting-edge innovation” to users.

For readers who wish to gain deeper insights into the design guidelines of AI-related Landing Pages, we recommend referring to our article “Key Points for Framer Landing Page Design” Once the overall style was established with a dark theme, the page’s color system, typography, video/image assets, icons, CTA buttons, supporting graphics, and atmospheric details were all developed and designed around this foundation, creating a cohesive and distinctive visual language.

1). Color Scheme of the AI Voice Module Landing Page Portfolio

To evoke a scientific spirit of “exploring the unknown,” I used black as the base background color of the page. The main text and geometric elements are distinguished with varying shades of black and off-white to enhance hierarchy and readability. At the same time, I introduced neon green as a brand accent color, which not only reinforces the sense of technology but also injects distinctive recognition and vibrancy into the overall visual design.

2). Typography of the AI Voice Module Landing Page Portfolio

The dark theme naturally complements a futuristic and technological aesthetic, which is why I chose Bruno Ace SC as the primary typeface. This decorative font is characterized by a structure built on straight lines, while its exaggerated and dynamic rounded corners add tension and distinctiveness. The intersections of straight lines and curves reveal a bold, modern character. Additionally, ultra-thin negative decorative strokes are embedded at the overlaps of letterforms, giving the bold typeface a refined level of detail and futuristic appeal on top of its simplicity. This unique typographic style not only reinforces the page’s technological atmosphere but also helps enhance brand memorability.

3). Video/Image Assets of the AI Voice Module Landing Page Portfolio

In the banner section, I used a geometric mesh linear animation pattern to simulate the transmission and flow of sound waves. The overall color scheme remains black as the base, paired with vibrant neon green to reinforce a sense of dynamism and technology. Through this motion effect, users can intuitively perceive the product’s attributes while being visually captivated, thereby enhancing the overall sense of immersion and atmosphere.

4). Icon of the AI Voice Module Landing Page Portfolio

For the icon design, I applied the brand’s neon green color to the logo in order to maintain overall stylistic consistency. To enhance depth and create a luminous effect, I added a 25% opacity shadow of the brand color along the edges, producing a light-like glow. This treatment makes the icon stand out more prominently against the dark background while reinforcing its recognizability.

5). CTA Button of the AI Voice Module Landing Page Portfolio

The CTA button design is a key element for driving conversions. To enhance its appeal, I applied a gradient overlay on the brand’s green, transitioning into a blue tone with matching brightness and saturation. The addition of blue as a secondary color not only breaks the monotony of the page’s palette but also enriches the overall depth, giving the visuals greater tension. For interaction details, I added a hover effect: when the user hovers over the button, the text animates with a vertical scrolling motion, infusing the page with a stronger sense of dynamism and interactivity.

6). Pattern Design of the AI Voice Module Landing Page Portfolio

Auxiliary pattern design on a page must be handled carefully—it should neither be added arbitrarily nor over-decorated, as this can distract from key content. Patterns should serve as supporting elements, consistent with the main visual content and the brand’s tone. In this case, I chose circles as the base decorative pattern and overlaid a set of concentric circular outlines with gradually decreasing saturation. This design serves two main purposes: first, to align with the product characteristics of voice AI by simulating the propagation of sound waves; second, to echo the rounded-corner, straight-line style of the primary typeface, maintaining consistency and harmony in the overall visual language.

7). Atmospheric Detail Design of the AI Voice Module Landing Page Portfolio

In terms of atmosphere design, the previously mentioned visual elements have already established a comprehensive stylistic framework. To further enhance depth and detail, I introduced two types of lighting effects: first, a glow effect on the typography to highlight key information and reinforce a futuristic tech feel; second, a flowing light effect in the Section 2 table area to add dynamic layering to the page. Through these atmospheric details, the page not only delivers a more immersive overall visual experience but also subtly strengthens the professional and high-end brand image.

2 Interactive Components and Motion Design of the AI Voice Module Landing Page Portfolio

Interactions and motion effects play a key role in user experience and conversion. On one hand, they enhance information readability and immersion through clear operational feedback and rhythmical visual guidance, encouraging users to scroll naturally and gradually understand the product’s value.

On the other hand, well-designed micro-interactions can reinforce attention and action intent at critical points, providing conversion advantages. It is important to emphasize that motion is not “more is better”; it should follow the principles of timely, moderate, and context-appropriate. Motion should primarily serve information delivery and task completion, avoiding distraction or obscuring key content, while also considering performance and accessibility (e.g., respecting users’ prefers-reduced-motion settings and ensuring smooth presentation on low-performance devices). The AI Voice Module Landing Page Portfolio serves as an example to illustrate the motion strategy and design rationale.

In the Product Section, we used scroll-based variants (Scroll Variant) and entrance animations for headings, employing a “highlight the key points first, then expand” narrative strategy to emphasize core information. Variant transitions guide users naturally into the Usage Scenarios module.

A critical note: it is not recommended to combine Framer’s per-character text animation with Scroll Variant on the main header (Header/H1) simultaneously. Such overlays can split the header into multiple fragment nodes, resulting in incomplete semantic structure, reduced accessibility, and potential risks of duplicate or broken headings in search engines. The correct approach is to bind animations to the header container layer, applying overall entrance, fade, and position transitions. This ensures a single, complete H1/H2 exists, maintaining both SEO and accessibility consistency.

In the Usage Scenarios section, we employed a “click-to-reveal” information structure: a simplified card layout is displayed by default, and users can click to instantly reveal the corresponding scenario’s text description and key points (achievable with Tabs or Accordion components). This “expand-on-demand” interaction reduces first-screen information clutter and layout conflicts while significantly improving reading efficiency. To enhance discoverability, we also implemented a custom cursor variant in this section, displaying a non-intrusive “Click” prompt on desktop devices. Layout stability is carefully controlled during expand/collapse interactions to prevent noticeable shifts or content overlap (reducing CLS).

Regarding the Banner video animation and CTA button interactions, as previously explained, a few key execution points are worth emphasizing here: the banner video should provide a static first frame and a graceful fallback if autoplay fails, with encoding and duration optimized for load performance. CTA buttons, while reinforced with gradient and glow effects for visibility, should maintain clear hover, active, and focus states, along with defined click feedback and accessibility labels to ensure consistent behavior across input methods (mouse, touch, keyboard).

This case study aims to illustrate the process and considerations of web motion and interaction design: anchored on “theme and positioning,” progressing step by step according to information hierarchy, applying necessary and appropriate motion to support storytelling and conversion, and balancing SEO, accessibility, and performance. Leveraging years of web development experience, we adhere to a logically structured hierarchy and visual/interaction strategies consistent with brand and product tone, creating a high-quality landing page that accurately conveys brand values and product benefits while laying a solid foundation for future operations and data-driven iterations.

Portfolio–Introduction to Edge AI Camera Landing Page

The overall style positioning of the Introduction to Edge AI Camera Landing Page is largely consistent with the previously discussed AI Voice Module Landing Page, creating strong visual and stylistic continuity between the two. Both employ a design language that balances a sense of technology and futurism, ensuring brand recognition and consistency across different product lines.

However, the focus of this section is not on visual element design, but rather on exploring how to differentiate interactive components and motion design based on the established website style and copy. This approach maintains the coherence of the overall design system while subtly reinforcing product positioning and multidimensional brand expression.

In the Banner section, we implemented a “blur and gradient color combined with cursor-following interaction” design. As users move their cursor, the background colors and blur layers dynamically change, creating a light and lively atmosphere. This design not only enhances the page’s sense of motion and playfulness, but also immediately captures users’ attention and encourages them to scroll further—aligning with the “professional and cutting-edge” aura expected for B2B technology products.

Next, in the Partners Showcase module, we implemented a carousel component. This design efficiently presents a rich array of partners and client cases within limited page space, while the looping scroll animation reinforces the presence of the content. For B2B conversion-focused pages, this is a highly effective trust-building mechanism: by showcasing the partnership ecosystem and industry recognition, potential clients can quickly perceive the brand’s professionalism and influence, thereby increasing willingness to collaborate and boosting conversion rates.

In the Product Section, we employed Scroll Variant animations. With this scroll-driven progressive presentation, users can gradually explore the product’s features and value points as they browse. This approach not only optimizes the rhythm of information delivery but also avoids overwhelming the page with too much content at once, resulting in a more organized and layered presentation of product information, improving both comprehension and page fluidity.

Finally, in the Features Section, we used an On-Click Variant Switch interaction to display feature images and parameter information. When users click on a corresponding feature entry, the content instantly switches to the relevant display. This approach balances information completeness with page simplicity. On one hand, it allows complex feature explanations to be presented in a step-by-step manner, reducing cognitive load for users; on the other hand, the interactive switching adds a sense of exploration and provides operational feedback, enhancing overall engagement and interaction experience.

In the design process of the Edge AI Camera Landing Page, emphasis was placed on achieving personalized expression through differentiated interactions and motion design within a unified visual tone. This approach not only maintains the dark theme but also provides the page with uniqueness and memorability, ultimately balancing brand recognition, user experience, and conversion efficiency.

Portfolio–Introduction to Perfume Landing Page

The Introduction to Perfume Landing Page is positioned as a consumer-focused product website, with the core objective of strengthening the market image of a high-end fragrance through brand storytelling. The perfume is characterized by the keywords “soothing, feminine, premium”, focusing on providing women with moments of calm and elegance in modern urban life.

Accordingly, the landing page’s style was finalized as “elegant, soft, and minimalist,” conveying the product’s premium quality while maintaining a friendly and soothing atmosphere. Once the visual tone was established, the entire design process centered around the core keywords: soothing, feminine, premium, and modern minimalist.

1 Color Scheme Design of the Introduction to Perfume Landing Page

We used light, low-saturation shades of beige and ivory as the primary colors, complemented by subtle warm gradients. This palette conveys a warm, clean, and approachable feeling while echoing the natural botanical notes of the perfume. At the same time, by avoiding overly dark or cool tones, the overall page atmosphere remains soft and sophisticated, rather than rustic or cold.

2 Typography Selection for the Introduction to Perfume Landing Page

The headings use an elegant, modern serif typeface to highlight the perfume brand’s refinement and sophistication, aligning with its positioning as a high-end female consumer product. The body text employs a light, clear sans-serif typeface to ensure a smooth and modern reading experience. This combination of serif and sans-serif not only creates visual hierarchy and contrast but also reinforces the brand’s premium storytelling atmosphere.

3 Image Assets of the Introduction to Perfume Landing Page

The visual presentation of the page uses photography with a magazine editorial style. Models are captured in relaxed, natural poses on urban rooftop settings, with a combination of warm tones, shallow depth of field, and natural light to convey a light, serene, and immersive atmosphere—almost as if one could “smell the fragrance in the air.” This visual language not only reflects the perfume’s characteristic of soothing feminine qualities but also communicates the product’s premium aesthetic and modern urban tone.

4 Layout Structure of the Introduction to Perfume Landing Page

We used a 12-column grid system to ensure that the page layout maintains a clean and orderly rhythm across different screen sizes. The grid-based logic provides structure to the content arrangement while giving the overall page a modern, minimalist cadence, aligning with the perfume brand’s characteristic of “softness within rationality.”

Additionally, the page employs a one-screen-one-content approach with ample whitespace, aiming to allow users to experience the brand’s intended “soothing and serene” feeling as they scroll.

5 Motion and Interaction Design of the Introduction to Perfume Landing Page

Unlike the bold, high-energy animations typical of AI SaaS landing pages, the Perfume Landing Page uses more restrained and gentle motion effects. Subtle techniques such as fade-ins and fade-outs, slow translations, and slight scaling are employed to create a sophisticated, minimalist, soft, and modern atmosphere.

These motions provide natural feedback during interactions, enhancing the page’s sense of refinement while avoiding flashy effects that might distract from the content. The overall interaction flow is smooth and intuitive, aligning with the brand’s pursuit of a “soothing and serene” user experience.

The goal is for the Perfume Landing Page to achieve a deep integration of brand storytelling and product tone through precise handling of color, typography, imagery, layout, and motion. While maintaining a high-end and modern feel, the soft and calming design language gradually immerses users as they browse, laying a solid foundation for brand recognition and conversion.

Portfolio–Introduction to Electronic Consumer Products Landing Page

The Introduction to Electronic Consumer Products Landing Page is positioned as a product-focused B2B website with a modern minimalist style. This page was designed for a portable solar power bank, targeting young outdoor enthusiasts who have strong interest and demand for green technology, sustainability, and portable solutions.

The page centers on the theme of “green energy and future technology,” using a clean and elegant design language to convey the product’s eco-friendly attributes and modern feel. Additionally, the landing page integrates innovative 3D scroll animations to showcase product features in an immersive way. This not only enhances the product’s visual impact but also immediately stimulates user curiosity, subtly driving conversions.

1 Color Scheme of the Introduction to Electronic Consumer Products Landing Page

Within the brand’s visual system, “Energy Orange” was established as the primary color, symbolizing the vitality and renewable nature of clean energy, and conveying a positive, energetic brand value. Complementary colors include Space Gray, Ivory White, and a Sunshine Orange Gradient, forming a layered and harmonious color system.

Space Gray reinforces a modern minimalist and tech-oriented feel, Ivory White highlights the product’s purity and simplicity, and the Sunshine Orange Gradient adds dynamism and visual emphasis. This combination not only aligns emotionally with the themes of outdoors, nature, and energy, but also establishes strong visual recognition and consistent brand tone.

2 Interaction Components and Motion Design of the Introduction to Electronic Consumer Products Landing Page

In terms of interaction and motion design, we adopted a 3D-centric dynamic presentation to create a “technology-driven immersive experience.” The implementation includes several key aspects:

• Scroll-triggered 3D product rotation: As users scroll, the product rotates dynamically, allowing them to visually explore its design and detail. This motion not only enhances immersion but also increases user dwell time.

• Click-triggered structural variant display: Users can click to switch between different product configurations or usage states, such as folded, expanded, or charging modes. This interaction highlights the product’s versatility and practicality, addressing user expectations in various scenarios.

• 360° full-view rotation: A 360-degree product rotation allows users to observe the product from any angle. This feature improves product transparency and reduces the psychological barrier of not being able to physically experience the item online.

• Real-time charging status demonstration: A dynamic module shows battery levels through a combination of numerical indicators and light effects. This detail emphasizes the product’s functional attributes while reinforcing its technological and practical appeal.

• Click-to-view scenario interactions: Multiple typical outdoor use cases (e.g., camping, hiking, short urban trips) are provided. Clicking on a scenario triggers the corresponding usage demonstration, helping users imagine how the product fits into their own lives, thereby increasing conversion potential.

The overarching interaction design philosophy balances rhythm and immersion. Through layered scrolling, clicking, and scenario-based interactions, the page maintains high content tension and user focus. Seamless transition animations between modules reinforce the brand’s promise of a “technology-driven elegant experience,” ensuring the page flows naturally in logic and delivers a delicate, modern sensory experience.

For detailed reference:

https://janeui.com/3d-charging-device-web-page

Portfolio–Introduction to Women's Clothing Landing Page

The Introduction to Women's Clothing Landing Page is positioned as a brand-focused B2B website for women’s fashion. Since the brand emphasizes both elegance and modernity, the design style was defined as fashionable, modern, and elegant.

This style not only highlights the brand’s premium positioning but also aligns with the target audience’s preference for clean, refined, and trendy aesthetics. Unlike other product-focused sites, the fashion industry is characterized by a large number of SKUs with rapid updates. Therefore, the website’s structure and interaction design must balance visual storytelling and brand tone while supporting high information capacity and efficient content updates.

To address this, the overall design emphasizes product category components and a left-right cross-scrolling image display module. For product categorization, a clear and intuitive structure allows users to quickly locate desired clothing items. This modular design helps manage the complexity of fast-changing SKUs while ensuring a smooth and efficient browsing experience for front-end users.

On the visual and interaction front, the cross-screen horizontal scrolling image module breaks the limitations of traditional static displays. Through dynamic transitions and cross-visual rhythm, product presentation becomes more story-driven and immersive. Users can experience the texture of clothing and styling inspiration, enhancing browsing engagement and brand recall. Furthermore, this dynamic display helps the brand stand out in a crowded fashion market, conveying a fashion-forward and modern-art-inspired brand aura.

The Women's Clothing Landing Page centers on brand storytelling + efficient product presentation, shaping the brand image through an elegant and modern visual style while solving the challenges of frequent SKU updates with efficient categorization and interactive modules. It is not merely a display platform but a vital medium for building emotional connections with users and communicating a lifestyle-oriented brand philosophy.

Conclusion

Through in-depth analysis and case studies of different types of landing pages, we can see that whether it’s AI tech products, electronic consumer goods, women’s fashion, or high-end fragrances, the design approaches vary by industry, but the core logic always revolves around brand positioning, user experience, and conversion efficiency. Only by achieving a stepwise, tightly aligned strategy across visuals, interactions, and content can a landing page truly deliver a digital brand experience that combines aesthetics with business value.

If you are looking for a professional Framer landing page design solution or want to transform your brand vision into a digital product that is both creative and conversion-driven, Jane Framer Studio is ready to collaborate. Let’s drive brand growth through design—together.