Fully Functional Framer Website: Key Features It Should Have

Defining a “fully functional” website is not easy, as the concept itself is broad and flexible. In this article, a fully functional Framer website refers to a set of essential features indispensable for modern website operations. Specifically, these features include search functionality for site navigation, contact forms and subscription mechanisms to support marketing and user interaction, and privacy policy and cookie management tools that comply with EU and other international regulations.

Additionally, it encompasses CMS capabilities that support content creation, management, and presentation, as well as SEO features that ensure the site is effectively indexed and recommended by search engines. Together, these core features form a complete website framework that balances user experience, marketing effectiveness, and compliance, laying a solid foundation for long-term site operation.

On-Site Search Function

The on-site search function is an essential component of a fully functional website. It not only helps visitors quickly locate the information they need but also enhances the overall user experience and the website’s professionalism. On content-rich websites, the absence of a search function often forces users to navigate through multiple pages to find their target content, significantly reducing browsing efficiency and user engagement.

Framer addresses this with its built-in Search component, allowing developers and designers to implement on-site search functionality without complex coding. By simply dragging the Search component onto the canvas, arranging it according to the page layout, and styling it to match the overall design, a functional search box can be quickly deployed. Once published, users can directly search for relevant content on the site using keywords.

1 Styling and Interaction Optimization for the Search Component

Although the default Search component already provides basic functionality, some styling adjustments are usually needed to better align it with the overall design of the website. For example, you can modify the input box’s size, border radius, and border color to match the site’s visual language. Additionally, setting placeholder text such as “Search articles…” or “Enter keywords” helps users intuitively understand the purpose of the search box.

On the interaction side, dynamic effects can be added, such as a highlighted border when the input is focused or hover animations on the search button. These subtle optimizations not only enhance the visual experience but also improve user feedback and engagement.

Website Subscription Feature

The website subscription feature is one of the essential standard configurations for modern websites. For content-driven sites, a subscription feature not only allows users to receive the latest updates immediately but also strengthens engagement between the website and its audience, thereby improving long-term visit frequency and conversion rates. When visitors are interested in the site’s content, a convenient subscription entry enables them to effortlessly establish an ongoing connection with the website.

Framer provides ready-made component support in this regard. Designers can quickly add a subscription entry by dragging the Subscription component into the page within the Framer editor. However, to implement a fully functional subscription system, front-end design and layout alone are not enough; it must be integrated with a third-party email automation service to handle data collection, storage, and delivery.

1 Integration of Third-Party Email Services

One of the most widely used email automation services in the industry today is Mailchimp. Designers or developers can register a Mailchimp account, create a corresponding subscription list for the website, and generate the necessary API Key and integration URL. In Framer, simply configure these parameters in the Subscription component to complete the data connection, allowing users’ email addresses to be directly stored in Mailchimp’s database.

1). Mailchimp Configuration Process

1. Register and Activate a Mailchimp Account: Go to the Mailchimp platform and create an audience list.

2. Generate Integration Parameters: Obtain the API Key and integration URL.

3. Configure the Framer Subscription Component: Enter the above parameters in Framer to enable direct data connection.

4. Test and Verify: Submit a test email and check whether it is correctly received in the Mailchimp backend.

By following these steps, you can establish a complete workflow from the front-end form to the back-end email system.

2 Design and User Experience Optimization for the Subscription Feature

Beyond technical integration, the design and interaction of the subscription feature are equally important. A well-designed subscription entry is not just a simple input box—it conveys value through visuals and copy, encouraging users to subscribe.

• Form Design: Keep the input field simple and avoid excessive fields; generally, only an email address is required.

• Copy and Prompts: Use concise and compelling text, such as “Subscribe for the latest articles” or “Be the first to receive our design insights.”

• Interaction Feedback: Display a “Subscription Successful” message after submission and guide users to check their email inbox.

3 Advanced Optimization: Email Marketing and User Segmentation

As the number of website subscribers grows, you can further leverage the advanced features of email automation systems. For example:

• Email Segmentation: Deliver more targeted content based on user interests or acquisition channels.

• Automation Workflows: Implement welcome emails, regular content updates, and invitations to special events.

• Data Analysis: Track open rates, click-through rates, and conversions to continuously optimize content strategy.

In this way, the subscription feature evolves from a simple “content delivery channel” into a powerful tool for enhancing user relationship management and long-term value.

Contact Form

In modern website development, a contact form is almost a standard feature on every site. It not only provides visitors with a channel to communicate with the site operator but also serves as an important gateway for businesses to collect customer inquiries, product feedback, and potential leads. Websites without a contact form often leave users without a direct way to reach out, reducing interaction opportunities and potential conversions.

In Framer, implementing a contact form is very convenient. Similar to the search and subscription features mentioned earlier, Framer offers a native Forms component, allowing designers to quickly build a contact form that aligns with the overall website style without complex coding.

1 Functions and Use Cases of the Contact Form

The primary purpose of a contact form is to provide users with an immediate and direct feedback channel. Common use cases include:

• Product Inquiries: Users can submit questions through the form, allowing the business to respond quickly.

• Partnership Interests: Potential partners can leave their contact information and specify their needs directly.

• User Feedback: Visitors can report issues encountered while browsing the website, helping to optimize the site experience.

Typically, contact forms are placed at the bottom of the website, in the footer area, or on a dedicated “Contact Us” page to ensure users can easily access them when needed.

2 Implementing a Contact Form in Framer

In the Framer editor, designers can create a basic form by simply dragging the Forms component from the component panel onto the desired location on the page canvas. Afterward, the following adjustments can be made as needed:

1). Styling and Layout Design

• Adjust the size, spacing, and border radius of input fields to align with the overall page design.

• Configure fonts and button styles to ensure the form stands out visually without appearing intrusive.

• Arrange input fields logically—for example, Name, Email, and Message—while avoiding redundant information.

2). Email and Interaction Configuration

• Set the target email address to receive submissions, ensuring that user inputs are received promptly.

• Add interaction feedback, such as redirecting users to a designated thank-you page after submission. On the thank-you page, include a message like “Thank you for your message, we will get back to you as soon as possible” to confirm successful submission.

3 Optimization and Advanced Features for Contact Forms

While a basic form can meet most needs, the following enhancements can further improve user experience and the value of collected data:

• Form Validation: Ensure that users enter a correctly formatted email to prevent invalid submissions.

• Multilingual Support: Provide form versions in different languages for international users.

• Integration with Automation Systems: Connect submitted form data directly to a CRM or email marketing platform to enable automated information management.

4 Further Reading

If you’d like to create and customize a contact form on your Framer website yourself and learn more about the technical implementation, you can refer to my previously published article “Framer Forms: Build a Complete Contact Form” By following the step-by-step guide in that article, you can fully implement the contact form functionality.

Cookie Banner Feature

Strictly speaking, the Cookie Banner is not a mandatory feature for every website. Its necessity largely depends on the target regions of the site. For websites aimed at Asia or certain non-European and non-American markets, a Cookie Banner is usually optional and mainly serves as a simple notice informing users that the site collects data. However, in the European Union, due to the strict requirements of the GDPR (General Data Protection Regulation), a Cookie Banner has become an indispensable part of website compliance.

The GDPR explicitly requires websites to obtain informed user consent before collecting or using personal data. As a result, having a compliant Cookie Banner directly impacts both the legality of a website in the EU market and its visibility on search engine results pages (SERPs). For websites targeting European and American audiences, a Cookie Banner is unquestionably a standard feature.

1 Framer Native Cookie Banner Component

As a European company, the Framer team has a deep understanding of the importance of GDPR. To address this, Framer includes a built-in Cookie Banner component in its editor, enabling designers and developers to quickly implement compliant privacy notices and user consent options without relying on third-party plugins.

In the Framer editor, users can find the Cookie Banner in the component list and drag it onto the desired location on the canvas. They can then customize its colors, fonts, and button styles to match the overall design of the website—ensuring compliance while maintaining a consistent visual experience.

2 Regional Regulations and Display Strategy

The display rules for a Cookie Banner should be configured according to the legal requirements of different regions:

• EU Countries: A mandatory Cookie Banner must be enabled to ensure data is collected and processed only after explicit user consent.

• Non-EU Countries: A simple notice of data collection is usually sufficient, without requiring users to explicitly accept or decline.

1). Copywriting and Messaging Design

When setting up a Cookie Banner, attention should be given not only to its visual style but also to the wording:

• Clear and Direct: For example, “This website uses cookies to enhance your browsing experience.”

• Concise: Avoid overly long or complex terms so users can quickly understand.

• Transparent and Compliant: Provide options such as “Accept” and “Manage Preferences,” along with a link to the Privacy Policy page for users to learn more.

3 Balancing Cookie Banners and Data Analytics

While Cookie Banners are mandatory in the EU market, they can impact website data collection. For example, when some users refuse tracking, data from Google Analytics or other analytics tools may become incomplete. Therefore, website operators need to find a balance between compliance and data integrity:

• Optimize messaging and button design within compliance guidelines to improve consent rates.

• Use a classification system for “necessary cookies” and “non-essential cookies” to ensure that basic data collection can still occur.

• For users who disable cookies, supplement analytics with alternative data sources.

Enabling CMS in Framer Websites

In modern websites, a Content Management System (CMS) is the core infrastructure that supports long-term updates and operations. A fully functional website requires not only static pages and interactive features but also efficient content publishing and management capabilities. Framer comes with a built-in CMS, which means designers and site managers can handle the entire process—from content creation and management to publishing—directly within Framer, without relying on third-party platforms.

1 Basic CMS Configuration and Content Creation

To successfully enable CMS in a Framer website, some essential field settings and content preparation are required:

1. Define CMS Fields: In the CMS interface, create the necessary fields such as title, excerpt, body text, cover image, and tags. These fields determine how the content will be structured and displayed on the front end.

2. Add and Edit Content: Enter content data into the CMS, ensuring each record is complete and consistently formatted.

With these basic settings, the Framer CMS can then serve as a data source for subsequent page rendering.

1). Integrating CMS in the Framer Editor

After setting up CMS fields and content, you need to create page structures in the Framer editor that are linked to the CMS:

• Add a CMS Index Page: In the left “Pages” panel, click the “+” on the right to create a collection page that displays all articles or projects from the CMS.

• Add a CMS Detail Page: Continue adding a detail page in the Pages panel to display the full content of individual items.

• Layout and Style Design: Use Framer components and design tools to adjust the layout and styling of both the index and detail pages, ensuring they match the overall website design.

Once the layout and configuration are complete, publishing the site enables CMS integration. When new content is added or existing content is updated in the backend, the website’s CMS collection will automatically sync, allowing for dynamic content management.

2). Difference Between Index Pages and Detail Pages

• Index Page: Displays a list of content, such as a blog post list or a product catalog.

• Detail Page: Shows the full content of a single item, such as an individual blog post or a single product detail page.

2 Advanced Applications of CMS

Framer CMS not only handles basic content management but also supports more complex content organization:

• Multi-Level Categorization: Set up different collections based on content type or theme, such as “News,” “Case Studies,” or “Blog.”

• Dynamic Component Binding: Bind page components to CMS fields to enable automatic content population and rendering.

• SEO Configuration: Set individual meta tags and SEO properties for each CMS item to improve search engine indexing.

These features make Framer CMS more than a simple content storage tool—it becomes a scalable content management solution for professional website operations.

3 Comparison Between Framer CMS and Traditional CMS

When choosing a CMS solution, many people compare Framer CMS with traditional systems like WordPress or Webflow CMS. Each platform has its own strengths and use cases, depending on its features and focus.

• WordPress: Offers the most comprehensive functionality with a rich plugin ecosystem, making it suitable for projects with large content volumes and high scalability requirements. However, it requires certain server configurations and maintenance efforts.

• Webflow CMS: Focuses on visual editing and frontend design flexibility, ideal for small to medium-sized business websites and marketing projects. Its interactive capabilities, however, are somewhat limited.

• Framer CMS: Seamlessly integrates with the Framer design environment and has almost no learning curve, making it perfect for teams or individuals who want to launch quickly while maintaining visual consistency and smooth interactions.

Overall, Framer CMS is best suited for small to medium-sized websites, creative portfolios, and brand showcase sites. Its strengths lie in its low barrier to entry, rapid iteration, and deep integration with design tools. For websites requiring complex content logic or large-scale operations, more mature CMS platforms like WordPress remain the better choice.

4 Further Reading

If you want more detailed step-by-step instructions and an explanation of the underlying principles, you can refer to my previously published tutorial: “Framer CMS Guide” In this article, I provide a detailed demonstration of CMS field setup, page binding, and the complete integration process. You can follow the steps to implement your own Framer CMS integration.

Conclusion

Through this article, you now have a comprehensive understanding of the core capabilities a fully functional Framer website should possess. From CMS integration and interactive subscription features to SEO optimization and user experience design, these modules work together to create a website that balances visual creativity with practical value. Proper planning and application of these features not only enhance your site’s professionalism and user engagement but also help your brand stand out in today’s competitive digital landscape.

If you want to quickly build a Framer website that is both visually appealing and highly efficient, contact Jane Framer Studio. We specialize in Framer website design and development, offering professional, customized solutions to elevate your digital experience.