Framer Page Title and Meta Description Setup

In SEO, the page title (i.e., the <title> tag in HTML) and the meta description are two key elements that influence both search visibility and user click-through rates. Search engines typically treat the title as the primary signal for determining the relevance of a page’s content to a given keyword, which directly impacts its ranking on the SERP. While Google has officially stated that meta descriptions do not directly factor into ranking algorithms, they remain a crucial factor in encouraging clicks—a clear, concise, and compelling description can effectively entice users to click on your link.

For those building websites with Framer, properly setting the title and description for each page not only helps search engines better understand your content but also ensures that your pages display more professionally when shared on social media. This article will guide you through the step-by-step process of manually setting the title and description for each page in Framer, helping you build a website with a stronger SEO foundation.

1. The Role of Page Titles and Descriptions in SERP

As shown in the screenshot above, when we perform a search using a search engine, each result typically displays a page title along with a brief description. These two elements are the title and meta description that the website developer has pre-defined within the page settings.

The page title is one of the core components of SEO optimization. Search engines analyze the keywords used in the title to assess how well the page aligns with the user's search intent. Strategically placing relevant keywords in the title is therefore a key tactic for improving search rankings.

In contrast, as mentioned earlier, the meta description is not directly used by Google and other search engines as a ranking factor. However, it still plays a crucial role as a form of "marketing copy." It’s often the first piece of text a user reads before clicking a link. A well-crafted description that clearly communicates the value of the page and piques user interest can significantly increase click-through rates.

This is why, when building a website in Framer, it's important to carefully write both the title and description for each page. Doing so not only enhances the page’s visibility and relevance in search engines but also helps attract higher-quality organic traffic.

2. How to Access the Page Settings Panel in Framer

Setting the page title and description in Framer is a very intuitive process. As shown in the screenshot above, you can access the relevant settings panel in just a few simple steps.

First, navigate to the “Pages” section in the left sidebar of the Framer workspace and select the specific page you want to configure. Then, click the gear-shaped Settings icon in the top-right corner of the interface to open that page’s detailed settings panel.

Within this panel, you’ll find input fields for both the page title and meta description. In Framer, each page can have its own unique title and description, which is especially important for SEO when working with multi-page websites. By setting targeted and relevant titles and descriptions for each page, you help search engines better understand your content and create a more compelling preview in search results.

3. Guidelines for Entering Page Titles and Descriptions in Framer

When filling in the title and description for a page in Framer, it’s important to not only ensure that the content is relevant and engaging, but also to follow certain SEO best practices in order to maximize its effectiveness.

First, the page title should ideally be kept within 60 characters to prevent it from being truncated in search results. It's recommended to place your primary keywords toward the beginning of the title while maintaining clear and readable phrasing. Framer allows you to set a unique title for each individual page, enabling you to tailor SEO strategies to match the specific content and theme of each page, thereby improving visibility in search engines.

As for the page description, although it does not directly influence ranking algorithms, it’s best to keep it within 160 characters. The description should concisely summarize the core message of the page and may include a call to action such as “Learn more” or “View now” to encourage clicks. However, it’s important to note that the description you set in Framer may not always appear in the actual search engine results. Search engines like Google may choose to display a different snippet from your page content that better aligns with the user’s search intent. This doesn’t mean your description is ignored; rather, it reflects Google’s dynamic approach to presenting the most relevant information to users.

For this reason, even if search engines don’t always show the meta description you’ve written, it’s still highly recommended to craft it thoughtfully. Make sure it provides marketing value, aligns closely with the page’s content, and follows technical length and format guidelines. Well-structured titles and descriptions not only improve your SEO performance but also help present a more professional and trustworthy brand presence in search results.

Conclusion

Through this guide, you should now have a solid understanding of how to correctly set the title and description for each page in Framer—and how these settings play a crucial role in both search engine optimization and improving click-through rates. Whether it’s the strategic placement of keywords in the title or the way the description is written, following established best practices can significantly boost your page’s visibility and appeal in search results.

On a platform like Framer, which emphasizes both design and user experience, configuring SEO information properly is more than just a technical step—it’s an extension of your brand expression and a key factor in user conversion. If you need more comprehensive design planning or custom development support while working with Framer, feel free to reach out to Jane Framer Studio — we provide end-to-end services covering everything from page design and SEO optimization to interactive development, helping you build a Framer website that looks professional and performs effectively.