How to Use Templates in a Framer Project

When designing a website project with Framer, the template feature undoubtedly offers great convenience for users. Especially for beginners new to Framer, project templates provide a quick way to build pages with a complete structure and design style—saving time and lowering the learning curve. However, despite the relatively simple process, many newcomers still feel confused when applying templates. Don’t worry—once you grasp a few basic steps and logic, you’ll be able to import and use templates with ease. This article will walk you through how to efficiently use templates in a Framer Project, helping you get started quickly and create your own professional website effortlessly.

1 How to Get Templates for Framer

The Framer template marketplace is a key part of its ecosystem. After continuous development, it now features thousands of website templates with diverse design styles and comprehensive functionalities. For users looking to quickly kickstart a project or find design inspiration, these templates offer great convenience. Simply visit the Framer Template Marketplace to freely browse and select templates that best suit your needs.

1). Two Ways to Access the Framer Template Marketplace

Whether you're using the desktop app or working in a browser, Framer offers convenient access to its template marketplace. Here are two common ways to access it:

Method 1: Access via the Framer Desktop App

Open the Framer desktop app on Windows. Next to the "Home" tab in the top-left corner, you’ll see a shopping bag icon (the Marketplace icon). Click this icon, and Framer will automatically open the built-in marketplace interface. From there, you can browse and preview all available templates, and import any of them into your project with just one click.

Access the Template Marketplace via Browser

You can also access the Framer template marketplace directly through your browser. Simply go to:
https://www.framer.com/templates/

On this official page, Framer categorizes templates by purpose—such as Portfolio, SaaS, Landing Page, and more—making it easy for you to quickly filter and find templates based on your project type.

2). How to Choose the Right Framer Template?

Once you’ve entered the template marketplace, it’s recommended to choose a template based on the following points:

• Website Goals & Industry Type: Determine whether you're building a corporate site, portfolio, or eCommerce page.

• Design Style & Brand Consistency: Check if the template’s colors, layout, and animations align with your brand image.

• Editability & Modularity: Prioritize templates with clear structure and highly reusable components for easier editing and future expansion.

2 Cost of Framer Templates

Templates in the Framer marketplace are divided into two types: free templates and paid templates, catering to users with different stages and budgets. Understanding the difference between them can help you plan your project costs and design strategy more effectively.

1). Free Templates: The Ideal Choice for Quick Start

Framer offers a substantial number of free templates, ideal for personal use, small projects, or beginner practice. Most free templates include basic page structures and visual styles, making them suitable for simple brand showcases, landing pages, or portfolio sites. Using free templates has the following advantages:

• Zero-Cost Trial: Use some templates without subscribing to the Pro plan.

• Easy to Learn and Practice: Ideal for beginners to study Framer structure, interactions, and responsive layouts.

• Highly Customizable: Freely adjust page structure and styles to create your own version.

2). Paid Templates: The Advanced Choice for High-Quality Projects

For users requiring higher design quality, complex interaction logic, or industry-specific customization, the Framer Marketplace offers a wide range of paid templates. These templates are usually created by professional design agencies or experienced developers and cover various fields such as SaaS, tech companies, eCommerce, education, and mobile apps.

Here are a few key points you need to know about paid templates:

(1). Price Range

• Typical templates are priced between $29 and $99.

• Some premium custom templates or bundled resources may exceed $100.

(2). Licensing Methods

• One-Time Purchase License: Most templates require a single payment for permanent use.

• Commercial License Restrictions: Some templates are limited to a single project; if you plan to use them on multiple sites or for commercial clients, be sure to read the licensing details on the template’s page.

(3). Payment and Usage Methods

• Framer templates support payment methods such as Stripe, international credit cards, and Apple Pay.

• After purchase, you will receive a Remin Link for the template, which allows you to automatically import the template into your Framer account.

3). Brief Comparison of Free and Paid Templates

3 How to Import a Template into a Framer Project

Once you’ve selected your desired Framer template, the next step is to import it into your own project and begin editing and customizing. Framer provides an intuitive import process—whether it’s a free or purchased template, the steps are essentially the same and can be completed with little to no technical background.

1). Step 1: Click the “Use for Free” Button on the Template Page

After opening the template page in the marketplace, you’ll see a preview and detailed description of the template. On the left side of the page, there is a “Use for Free” button. If you’re already logged into your Framer account, clicking this button will take you to a confirmation screen for using the template, as shown in the image above. Click the “Copy” button on the card, and the template will automatically open in the Framer editor, completing the import process. If you’re not logged in, the system will prompt you to log in or create an account first.

This action will fully copy the template into your own project space, creating a new editable project instance.

2). Step 2: Start Customizing and Editing

Once the template is successfully imported, you can fully customize it within Framer’s visual editor:

• Edit Text, Images, and Colors

• Adjust Component Layouts or Add New Pages

• Customize Navigation Bars, Button Interactions, Scroll Animations, and Other Details

• Use CMS Features for Dynamic Content Binding (if the Template Includes CMS)

3). Step 3: Preview and Publish

After completing all customizations, you can click the Preview icon in the top right corner to review your site and ensure everything is working properly. Once confirmed, click the “Publish” button to launch your website. Framer will automatically assign a .framer.website subdomain. If you have purchased the Basic plan or higher, you can also connect a custom domain for official publishing.

Conclusion

By following the steps above, you can easily import a template into your own Framer project and quickly build a professional, high-quality website. Whether you’re an individual creator or a corporate designer, the flexibility of Framer templates helps you create impressive web experiences in a very short time.

If you’re looking for more customized or branded web design solutions, feel free to contact Jane Framer Studio — we specialize in high-end Framer web customization, bringing visual aesthetics and conversion power to every project.