SEO Settings for Article Pages in Framer CMS

In my previous article, Framer SEO Directory, we explored in detail how to configure SEO for regular pages on a Framer website. However, as the core of content publishing, Framer CMS article pages differ slightly from regular pages in terms of setup. To help you optimize article pages for better search engine performance, this article will focus on the SEO configuration options available in Page Settings for Framer CMS article pages, offering an in-depth look at how to improve your content’s visibility and ranking in search results through effective settings.

How to Access the Page Settings Interface for Framer CMS Article Pages

Before configuring SEO for a Framer CMS article page, the first step is to locate and access its Page Settings interface. This is where you can centrally set key meta information such as the article’s <title>, URL, and Page Description—serving as the starting point for optimizing search engine visibility.

Step 1: Locate the CMS Article Page

After entering the Framer project editor, you can find the Page Settings list in the left sidebar. This list displays entries for both regular pages and CMS article pages according to the site’s structure. If your project already has a CMS Collection set up, the corresponding article page template will appear here.

Step 2: Switch to the Page Settings Window

When you select a CMS article page from the left sidebar, the main workspace in the center of the editor will automatically switch to that article’s Page Settings window.

At the top of the window is the meta information configuration area, which contains the core SEO settings, such as <title>, URL, and Page Description. Below, you’ll also find the indexing toggle (“Show this page in search engines”) and the social share image configuration, which can be adjusted as needed.

Tip: Don’t confuse the template with an actual article. A CMS Collection’s template page is used for global layout and field binding, whereas an individual article’s Page Settings is used for configuring its unique SEO information.

Default Meta Information and Page Description Settings for Framer Article Pages

At the top of the Page Settings interface for a Framer CMS article page, you’ll find a dedicated meta information input section. This section directly affects how the page is displayed in search engines and on social platforms, making it a key part of SEO optimization. It contains three main elements:

• Title (Title tag <title>)

• URL (Article page link address)

• Page Description (<meta name="description">)

1 Default Values for Title and URL

In the Page Settings of a Framer CMS article page, the Title and URL are automatically assigned default values by the system. This ensures that each article has a functional title and link structure that meets basic SEO requirements, even before any manual edits are made.

1). Default Value of the Title

{{Title}} - My Framer Site

• {{Title}} represents the dynamic content pulled from the Title field of the CMS article—that is, the title you entered for the article in the CMS database.

• My Framer Site combines the article title with the website name, serving as a branding identifier (the website name can be changed in Site Settings).

This combination not only ensures the title contains relevant keywords but also strengthens brand recognition, making it a reasonable default value from a basic SEO perspective.

2). Default Value of the URL

/articles/:slug

• /articles/ is a fixed path prefix used to categorize all CMS article pages.

• :slug automatically pulls the Slug field from the CMS article (usually generated from the article title and can be manually edited).

This URL structure is both clear and easy to manage, and the dynamic binding of :slug ensures that each article’s URL is unique.

2 Relationship Between Default Values and Fields

The default values for Title and URL can be understood as bindings to specific fields in the CMS article. Framer dynamically renders the page’s title and link based on the actual content of these fields.

• Editing the Title field of a CMS article will affect the article portion of the <title> tag.

• Editing the Slug field will directly change the ending part of the URL.

A preset is not a fixed, unchangeable value, but a rule-based template that dynamically references fields, ensuring SEO friendliness while automatically updating with content changes.

3 Setting and Dynamic Retrieval of the Page Description

In the Page Settings of a Framer CMS article page, the Page Description is blank by default. This means that if no description is set, search engines may automatically extract a portion of the page content as a summary. Such auto-generated descriptions often lack specificity and may negatively impact click-through rates.

1). Using Static Text

You can directly enter fixed description content in the input box, for example:

This is an article introducing Framer CMS SEO setup methods, covering optimization techniques for Title, URL, and Page Description

This approach is suitable for pages with specific topics that do not require dynamic changes, but for CMS articles, it lacks flexibility and maintainability.

2). Binding CMS Fields for Dynamic Retrieval

To ensure that the description of each article automatically matches its content, it is recommended to bind a specific field from the CMS article page using field variables. For example, if your CMS collection has a field called "Description," you can enter the following in the Page Description input box:

{{Description}}

This way, Framer will automatically read the content from the current article's Description field when generating the page and populate it into the <meta name="description"> tag.

3). Advantages of Binding Fields

• Time-saving: When creating new articles, there is no need to repeatedly enter descriptions, as the corresponding field is read automatically.

• Consistency: Descriptions across all articles maintain a uniform format, which helps the overall SEO strategy.

• Easy maintenance: Simply update the field content in the CMS to simultaneously update the descriptions for the corresponding articles.

Tip: It is recommended to keep the Description or similar summary fields between 50 and 160 characters. This ensures the description is fully displayed in search results while avoiding truncation.

Settings for the Search Section

After completing the configuration of Meta information (Title, URL, Page Description), scrolling down the Page Settings interface of the Framer CMS article page will reveal the Search settings section. This part determines whether the article page will be discovered and indexed by search engines, making it equally crucial in the SEO strategy.

1 The Purpose of the Two Checkboxes

The Search section typically includes two checkboxes, both checked by default. Unless there are special requirements, it is recommended to keep these boxes checked. Only uncheck them if you want to prevent search engines from crawling the page. The purposes of these two checkboxes are as follows:

1). Show page in search engines

• Function: Determines whether search engines can index the page.

• Enabled (default): Framer generates an instruction in the page HTML allowing indexing (<meta name="robots" content="index,follow">), so search engines can crawl and include the content normally.

• Disabled: Framer adds an instruction to prevent indexing (<meta name="robots" content="noindex">), and the article page will not appear in search results.

Usage Recommendation: For completed articles intended for public release, always keep this option enabled. For test articles, private content, or temporary drafts, it can be disabled to prevent search engines from indexing them.

2). Show Page in Site Search

• Function: Controls whether the article can be found through the website’s internal search feature.

• Enabled (default): The article can be found by keywords in the site’s search.

• Disabled: Even if the article is published, it will not appear in the site search results.

Usage Recommendation: Keep the default enabled setting to ensure content visibility within the website. For internal documentation, hidden topics, or articles you do not want regular visitors to access, you can disable this option.

2 Search Settings Recommendations from an SEO Perspective

• Temporary Strategy: For articles that are not yet complete or that you do not want to expose prematurely, you can disable indexing initially and enable it once the content is finalized.

• Check Sitemap: After enabling indexing, ensure that the page is included in the website’s XML Sitemap to improve search engine crawling efficiency.

The Search section is not just a simple toggle; it directly impacts the article’s visibility and SEO performance. Incorrect settings may cause high-quality content to remain absent from search results for a long time.

Configuration of Page Images

In the Page Settings of a Framer CMS article page, after configuring the Search section mentioned above, scrolling down further to the SEO-related settings reveals the Page Images area. This section is used to upload and manage the preview image for the page that appears on social platforms, message shares, and some search results (Social Preview Image).

1 The Role of Social Preview

The Social Preview is the thumbnail image displayed when your article link is shared on social media platforms such as Facebook, Twitter (X), LinkedIn, WhatsApp, or in rich snippets on certain search engines. It directly impacts click-through rates and brand recognition, making the selection and configuration of an appropriate image crucial.

2 Image Specifications and Formats

• Recommended size: 1200 × 630 px (aspect ratio approximately 1.91:1)

• File formats: JPEG or PNG, ensuring image clarity.

• File size: It is recommended to keep the file size under 1MB to minimize loading delays.

3 Configuration Method

In the Page Images section, click the Choose Image button or directly drag and drop the image into the “Drop Image” area.

4 SEO and Sharing Optimization Tips

• Avoid excessive text: Preview images on social platforms are cropped differently across devices, so prevent key information from being cut off.

• Highlight core information: Ensure users can roughly understand the CMS collection’s theme just by looking at the preview image, thereby increasing their willingness to click.

Although Page Images do not directly affect search engine rankings, they play an important role in social sharing and improving click-through rates, making them an essential part of the content publishing process.

Framer CMS Article Page SEO Configuration Checklist

To ensure optimal performance of Framer CMS article pages in both search engines and social platforms, you can follow these steps for configuration:

1 Meta Information Settings (Top of Page Settings)

1). Title (Page Title)

• Confirm that the default value correctly maps to the CMS article title field, for example, {{Title}} - My Framer Site.

• Adjust the suffix as needed (such as removing "- My Framer Site" or replacing it with your brand name).

2). URL (Article Link)

• Check whether it is set to /articles/:slug or a custom path.

• Ensure the :slug field corresponds to the CMS data.

3). Page Description

• It is recommended to dynamically bind to the summary field in the CMS, such as {{Description}}.

• Keep the content concise, include keywords, and make it appealing to users.

2 Search Settings (SEO Visibility)

"Show page in search engines" must be checked; otherwise, the page will not be indexed by search engines.

3 Page Images Settings (Social Sharing Preview Image)

• Size: 1200 × 630 px (aspect ratio 1.91:1).

• File format: JPEG or PNG, preferably under 1MB in size.

• Upload method: Click Choose Image in the “Page Images” section or drag and drop the image to upload.

• Optimization tips: Maintain consistent brand visuals, avoid excessive text, and ensure the theme is prominent.

4 Final Check

• Preview the article page in Framer to confirm that the Title, Description, URL, and Social Preview Image display correctly.

• Use the Open Graph Debugger or Twitter Card Validator to test the sharing effects.

• Wait for search engines to recrawl the page so the new settings take effect.

By configuring each item on this checklist, your Framer CMS article pages will optimize both SEO rankings and social sharing performance, enhancing search visibility and click-through rates.

Conclusion

By systematically configuring Meta information, Search settings, and Page Images, we can not only increase the visibility of Framer CMS article pages in search engines but also present professional and attractive previews when sharing on social platforms. SEO is not a one-time task but an ongoing process of optimization and validation—often, the details determine the final traffic performance.

If you have followed the steps in this article, your article pages are now equipped with the foundational elements to compete alongside top-tier websites. Moving forward, you can continuously monitor data performance and adjust your content and page settings based on search keywords, click-through rates, and sharing feedback, allowing SEO to truly deliver stable traffic and brand influence.

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